YAG's Mission
Yosemite Adventure Guides(YAG) is committed to providing visitors to Yosemite and the Sierra Nevadas a guided adventure that meets their exact specifications, while also promoting family/group bonding, cultivating a passion for nature and creating joyful memories.  We deliver on that commitment by providing easy access to Adventure Coordinators, informed and passionate Guides, fully customizable tours and a wide array of available locations and modalities. 
YAG's Vision
Yosemite Adventure Guides continually strives to be the industry leader in sustainable and educational adventure travel in Yosemite and throughout the Sierra Nevada.
What Guides YAG!
TEAM MEMBERS - YAG is committed to providing an amazing working environment where each team member is encouraged to create, inspire, motivate and empower through an integrative team structure and profit sharing program. We believe that a team that treats each other with respect and dignity will offer the same to our guests and the communities they serve! 

GROWTH - We are excited by all that Yosemite has to offer and we can’t wait to share it with our guests! That is why we are always out scouting new locations, upgrading our equipment, taking innovative courses to learn new skills and information and going on new adventures all throughout Yosemite and the Sierras! We also recognize that revenue is an integral part of continuing to serve our guests, team members and community, so we will continually strive to be better than the best in our class!
GUEST EXPERIENCE - We have chosen to focus on private customizable tours because guest experience is so important to us and it allows us to be involved with every aspect of each individual adventure: from planning to parting! We have a strong desire to share our passion for Yosemite and the Sierra, nature and wildlife, outdoor activities and thrilling adventures, as well as creating positive life experiences! You’re more than a guest or a friend… with YAG, you’re family! 

STEWARDSHIP - Our passion and respect for Yosemite and the rest of the Sierra is contagious, so we hope the same goes for our practice of Leave No Trace principles, our use of the most environmentally friendly outdoor technology and our commitment to wilderness etiquette!  We also hope that you are inspired by our team’s community service projects like Yosemite’s Annual Facelift or the Rim Fire Restoration in Stanislaus National Forest.
SAFETY - Each YAG Guide has unique and specialized training, in addition to various personal and professional experiences that make them the perfect fit for your private adventure!  Each Adventure Guide carries a minimum of Wilderness First Responder and some even have their EMT certifications. Our Guides and drivers also undergo a vigorous background check and random drug and alcohol testing, so you can be sure that your family is in good hands! ​